Privacy policy
Draft, November 2026
This policy explains what Mack Willow does with the details you give us through this website. It is a draft and will be reviewed before the site is public.
Who we are
Mack Willow, company registration pending. We make software, including OneVet and aiSwarmOS, and we run the websites onevetos.com and logaos.com.
For anything about your personal data, write to us at hello@mackwillow.com (a placeholder address until the company is registered).
What we collect
Only what you type into the "Register your interest" form: your name, your email address, your phone number if you choose to give it, and your comment.
We do not collect anything else about you through this site: no analytics, no advertising identifiers and no tracking.
Why we use it, and on what basis
We use your details to read your note and reply to you, and to follow up on the interest you expressed.
Under UK data protection law (the UK GDPR and the Data Protection Act 2018), our lawful basis is our legitimate interest in answering an enquiry you started. Where we ask for your consent for anything more, consent is the basis and you can withdraw it at any time.
Where it is stored and who processes it
Your note is stored by our website hosting and form provider, which processes it on our behalf under a data processing agreement. We will name the provider here before the site is public.
If the provider stores data outside the UK, we will make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or an adequacy decision.
How long we keep it
We keep your note for 12 months from when you send it, then delete it, unless we are still in conversation with you or you ask us to delete it sooner.
What we never do
We do not sell your details or share them for anyone else's marketing. We do not add you to a mailing list unless you ask to join one.
Cookies and local storage
This site sets no cookies and uses no tracking. The preview version of the site may keep a display preference (the choice of lettering) in your browser's local storage; it stays on your device and is never sent to us.
Your rights
You have the right to ask for a copy of your data (access), to have it corrected (rectification), to have it deleted (erasure), to object to how we use it, and to restrict its use. Write to the address above and we will reply within one month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office (ICO).
Changes to this policy
If we change this policy, we will update this page and the date at the top. Significant changes will also be noted on the site.